Blog » All Things “Walt Whitman”

O’ Pioneers

Wieden + Kennedy’s “Go Forth” campaign for Levi’s is an ethnography of America’s unyielding, evergreen optimism, or, a youthful charge declared in the words of Walt Whitman. (Only this year have I truly read Whitman, thanks to a proseful 15-hour documentary about New York. He brandished a big beard and grew up in the woods of Brooklyn, which might explain today’s hipster.)

“America” incorporates the only known recorded sound by Walt Whitman. What splendor! All this energy could have been spent on something more meaningful than jeans. Nonetheless, art is art, is art.